Facebook is testing its Reels function with choose customers in India, simply days after the Indian authorities banned TikTok and 58 different Chinese apps citing safety considerations, studies Business Insider.Reels permits customers to create and edit TikTok-style quick video clips as much as 15 seconds to which they’ll lip-sync with music or different audio and share it on their Instagram tales or their person profiles.
The function was launched in Brazil in November final yr and was expanded to newer markets like Germany and France final month. This growth additionally comes on heels of Facebook shutting down its TikTok clone Lasso a few yr and a half after its launch.
“We’re planning to start testing an updated version of Reels in more countries. Reels is a fun, creative way for people to both express themselves and be entertained. We’re excited to bring this new version to more of our global community. No further plans to share on launch date or countries for now,” a Facebook spokesperson informed the publication.
Following the ban of TikTok, India’s quick video apps like Chingari, Roposo, Mitron, and Bolo Indya are witnessing an unprecedented demand as individuals are on the lookout for different apps. This has additionally led to the entry of a number of new gamers like ShareChat’s Moj and Zee5’s HiPi over the previous month.