Airtel plans to launch its own video conferencing service to capitalise on enterprise alternative, Technology News, ETtech

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Airtel plans to launch its own video conferencing service to capitalise on enterprise opportunityBharti Airtel is planning to launch its own unified video conferencing device for start-ups and enterprises to take on the likes of Zoom, Google Hangouts, and Microsoft Team.”We are close to launching several enterprise-grade products including a unified video conferencing tool very shortly,” an individual shut to Airtel’s plan mentioned, including that preliminary plan is to launch to product for enterprises however the telco might have a look at providing it to common prospects after seeing the uptake.

The video conferencing product shall be extra differentiated from current choices like Zoom, MS Teams, and Google Hangout, the particular person mentioned.

The Sunil Mittal-led telecom operator shall be focusing on localization and safety as the important thing differentiators for its newest video conferencing product. “Airtel is focusing on high levels of security as the USP of the product given the growing debate around cybersecurity as people work from home,” the particular person mentioned.

“Lots of prospects do ask questions round what’s occurring to our information and the place am I being served from? One of the important thing advantages with Airtel shall be information localization and safety. This may also imply higher video and voice high quality for the shoppers,” the particular person added.The video conferencing device will work throughout cellular and desktops and can use the newest AES 256 encryption and a number of layers of authentication. Airtel did not reply to ET’s queries.

This comes at a time when it is greater rival Reliance Jio has already launched its own video conferencing service, JioMeet, which is free to use.

The Indian authorities can be pushing native start-ups and corporations to develop native video conferencing apps and providers. The Ministry of Electronics and IT, Government of India has already initiated a “Made in India” Video Conferencing Innovation Challenge, which is consistent with Prime Minister Narendra Modi’s ‘Local for Vocal’ name to develop into self-reliance in varied sectors.

The Ministry, which obtained quite a few purposes for participation, has shortlisted 10 prototypes throughout India.

“We believe it might be a little late in the day to be starting such applications offerings when similar applications across the world have become extremely strong in their offerings and have a critical installed base of users,” mentioned Sanchit Vir Gogia, CEO and Founder of Greyhound.

While undoubtedly it is a smart way to remind the world of the Indian prowess in know-how and its talents, however one ought to watch out and considerate concerning the cash that’s being invested within the route it’s taking, Gogia added.

Gogia added that such merchandise require steady investments in analysis and growth and enchancment in future performance which implies that any firm investing in such providers and choices ought to be devoted to that area for a very long time to come.

Airtel already bundles a variety of video conferencing options together with 4G, MPLS, and FTTH connectivity. It already has partnerships with Zoom, Cisco WebEx, and Google Hangouts Meet below its “[email protected]” options for Enterprises.

The telco serves over 2500 massive enterprises together with over 500,000 MSMEs within the nation.