E-commerce players push local manufacturers, but the Chinese grip on electronics stays agency, Technology News, ETtech

Nation News of India


Illustration: Rahul Awasthi
Illustration: Rahul Awasthi

Indian e-commerce marketplaces could speed up their efforts to localise personal label merchandise and run campaigns to advertise domestically manufactured items on their platforms as geopolitical tensions between India and China have flared as much as their worst ranges in over 4 many years.However, it’s unlikely that these marketplaces will take a stance on initiatives akin to the #BoycottChina motion on social media as China stays the largest sourcing hub for fast-moving classes akin to smartphones and electronics, a number of trade executives advised ET.

“We’ve been trying to localise sourcing for private labels for a long time, but you could say efforts have been accelerated because of Covid-19 and now this (Indo-China border issues),” a senior govt mentioned on the situation of anonymity.

Both Amazon and Flipkart have been working campaigns to advertise local manufacturers and small producers over the previous couple of weeks simply as #BoycottChina started selecting up steam.

The two largest ecommerce players didn’t reply to queries till the time of going to press. Snapdeal mentioned it has been centered on offering Indian MSMEs a platform to develop their companies, with out commenting on the Indo-China problem. “Snapdeal has always been focused on creating opportunities and access for India’s small and medium businesses – sellers and manufacturers,” an organization spokesperson mentioned.

Executives in any respect the main on-line marketplaces mentioned they haven’t but seen any dip in gross sales of made-in-China merchandise or merchandise from Chinese manufacturers.

ET had reported on June three that gross sales of Chinese items on-line stay sturdy as the tight-fisted customers don’t have too many choices at present.

“We can only encourage consumers to buy local, in line with what the PM has mentioned, but we can’t do anything else,” mentioned an govt who pleaded anonymity given the sensitivity of the problem. “By law, marketplaces are required to stay neutral, and something as drastic as banning products made in one place can land us into trouble with sellers. Unless the Indian government bans the import and sale of Chinese products, which is extremely farfetched, we can’t do anything,” the particular person mentioned.